Would you risk your life and freedom for $93,000 a year? That’s what Robert Hanssen averaged spying for the KGB. Notorious double agents, it turns out, aren’t rolling in Benjamins.

Money is only one of four reasons people flip to the dark side. The CIA calls it MICE: Money, Ideology, Compromise, Ego. Three of those four apply to employee motivation at work too. I call it MoPE: Money, Purpose, Ego.

Here’s the cold truth about employee motivation: motivated employees are 87% less likely to leave a company. But you can’t motivate them if you assume they’re motivated by what motivates you. They’re not.

🎧 Press play. Time to think like a spy recruiter.

In this episode:

▶ Why Robert Hanssen made only $93k a year spying for the KGB
▶ The CIA’s MICE framework and what it teaches us about employee motivation
▶ MoPE: the three motivations that actually apply at work
▶ Why I thought I was motivated by money (and what changed my mind)
▶ The 87% retention statistic linked to motivated employees
▶ Why giving raises only works on the people who are actually motivated by money
▶ How to figure out what really motivates each member of your team

If you’ve been assuming your team wants the same things you do, this one’s for you.

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Everything Else Jeff >> linktr.ee/jeffmatlow

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